The 100+ best Black Friday store sales of 2020, from big-box retailers to our favorite startups

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It's easy to get overwhelmed by the mass of  deals that November brings every year. year, the event falls on November 27, during which you can expect to see major players like Amazon, Walmart, Target, Best Buy to drop tons of excellent deals alongside startups we love, like Leesa, Brooklinen, Bombas, and Tommy John.

We're keeping track of all the online stores participating in Black Friday 2020 to help you plan out your shopping hitlist before the event rolls around. Check back for updates as more deals are released throughout the week. 

Best Black Friday retailer sales

  • Amazon: Save during the Holiday Dash event in the work-up to Black Friday, with new deals added every day. Read our round-up of the best deals here.
  • Bed Bath & Beyond: Save on small appliances for your home and kitchen along with vacuums during the early Black Friday sale. New deals are featured daily.
  • Best Buy: Save on computers, TVs, gaming gear, and so much more with Best Buy this Black Friday. 
  • Chewy: Save up to 50% off pet products now through December 1.
  • JCPenney: Save an extra 30% on orders of $75 or more with code JOYFUL42.
  • Kohl's: Earn an extra $15 of Kohl's cash for every $50 you spend between November 22 through 27 along with several deals we expect to see on countertop appliances, vacuums, and more. Read our round-up of the best deals here.
  • Macy's: Shop new sales updated regularly from the retailer's site. Current ongoing specials include 60% off coats for men and women and pajamas for $20 or less.
  • Target: Save big on tech, home goods, TVs, and more with new deals added every week until Black Friday. Read our round-up of the best deals here. 
  • The Home Depot: Save on appliances, tools, holiday decor, and more through December 2. Ads and upcoming deals can be previewed via The Home Depot app.
  • Walmart: Save on everything from personal care to tech, starting online November 25 at 7 p.m. ET and in-store November 27 at 5 .m. local time.  Read our round-up of the best deals here.

Best Black Friday tech sales

  • B&H Photo: Save big on cameras, accessories, and other accessories.
  • Bose: Save up to 50% on headphones, speakers, and more.
  • Dell: Save on Dell computers, TVs, gaming gear, and more for Black Friday with new doorbusters being released daily at 11 a.m. ET. 
  • HP: Save on laptops, printers, monitors, accessories, and more with flash sales and doorbuster deals being added daily.
  • Master & Dynamic: Save up to 25% sitewide and the brand will donate 5% to City Harvest.
  • JBL: Save 10% to 60% off select speakers, headphones, and more.
  • Verizon: Save on smartphones, wearables, headphones, and other accessories.

Best Black Friday home and kitchen sales

  • Brooklinen: Get 20% off sitewide.
  • Burrow: Save 10% sitewide.
  • Coop Home Goods: Save 15% sitewide or 20% on orders $300+ with code SWEETDREAMS
  • Crane and Canopy: Save 20% on everything, including bedding, sheets, and decor with code YAY20.
  • Crowd Cow: Get free bacon when you order a holiday ham through November 30.
  • DreamCloud: Get $200 off the Luxury Hybrid and a free set including two pillows, a mattress protector, and a luxury sheet set. 
  • Framebridge: Get 20% off orders of $50 or more with code BF20.
  • Gravity Blankets: Save 20% sitewide with code BLACKFRIDAY2020
  • Great Jones: Get 20% off all orders over $100.
  • Keurig: Save 30% on coffee makers and accessories and 25% off K-Cups with code BF2020 through November 29.
  • Made In: Get up to 30% off cookware, knives, and kitchen accessories.
  • Miku: Save $50 on a Miku Smart Baby Monitor with free shipping starting November 25.
  • Nutribullet: Get 25% off your entire order with code GETGIFTING.
  • Our Place: Save $50 on the bestselling Always Pan with code SUPERSALE.
  • OXO: Save 20% on bakeware from now through November 30.
  • Parachute: Get 20% off sitewide through November 30.
  • Simplehuman: Save up to 25% on kitchen and bathroom bestsellers through November 30.
  • Snowe: Save 20% on orders $100+ with free shipping.
  • Sur la Table: Save up to 55% on cookware, bakeware, kitchen tools, small appliances, and more.
  • Tushy: Save 15% on all bidets through November 29 and score free shipping with code FREESHIP.
  • Wayfair: Get up to 80% off GE appliances — new deals are added every day. 
  • West Elm: Save up to 50% on bedding, rugs, decor, and more. Also, you can get an extra 20% off clearance items with code EXTRA20.
  • Williams-Sonoma: Save up to 50% on everything with an extra 20% off clearance with code EXTRA.

Best Black Friday mattress sales

  • Amerisleep: Save 30% on mattresses and get two free pillows plus free delivery with the code BF30.
  • Bear: Get 20% off a Bear mattress and a free gift set with purchase; the gift set includes a sheet set and 2 Cloud pillows. 
  • Brooklyn Bedding: Through November 29, save 25% sitewide and 50% on sheets with code BLACKFRIDAY25.
  • Casper: Save 30% on bundles, 15% on mattresses, and 10% on everything else. 
  • Eight Sleep: Save $250 on the Pod Pro and get 20% off accessories — you'll need to enter your email though. 
  • Helix: Use code BLACKFRIDAY100 to get $100 off any mattress and two free pillows.
  • Layla: Save $200 on mattresses and get free two pillows, a free sheet set, and a free mattress protector with every mattress purchase now through November 30.
  • Leesa: Save up to $500 on Leesa mattresses and get 2 free pillows with purchase. 
  • Serta: Save up to $400 on an iComfort Mattress.
  • Tempur-Pedic: Save 40% on the Tempur Essential Mattress and 40% on all Tempur Toppers.
  • Tuft & Needle: Save 10% sitewide from Tuft & Needle from now through November 25.

Best Black Friday fashion and beauty sales

  • & Other Stories: Get 25% off everything both in stores and online.
  • Adidas: Save up to 50% on thousands of items.
  • Allen Edmonds: Save $150 on all boots and get an extra 30% off sale styles (reflects in-cart).
  • Andrew Marc: Get an extra 30% off sitewide with code BLKFRI.
  • Aurate: Use code STUFFED to get 20% off orders under $400 or 25% off orders over $400.
  • Banana Republic: Save 50% on everything and an extra 10% off with a Gap Inc. credit card and code BRC10.
  • Bombas: Save 20% off sitewide by using the promo code CHEER20 at checkout.
  • Bonobos: Get 30% off sitewide plus free shipping with code FRIDAYWEEK.
  • Coach: Get 30% off full-price styles with code THANKS30.
  • Cole Haan: Save 50% on almost everything sitewide — prices are marked.
  • Fenty Beauty: Get 30% off sitewide through December 1. Orders over $75 will also receive a free Fenty Skincare Bag.
  • Frank and Oak: Save 30% on everything with code BLACKFRIDAY30 starting November 25.
  • Girlfriend Collective: Save 30% sitewide.
  • GlassesUSA: Save 30% on designer brands with code BRANDS30 and 65% on other frames with code BLACK65. GlassesUSA also offers free prescription lenses and free shipping.
  • Indochino: Save up to $110 on suits, shirts, outerwear, and more. 
  • Levi's: Save 40% on everything with free shipping when you use code BLUESTREAK from now through November 28.
  • Lively: Get a free tie-dye tote with every order.
  • M.GEMI: Save up to 70% sitewide.
  • Madewell: Save up to 50% on the brand's bestsellers with code VERYMERRY in stores and online through November 29.
  • Ministry of Supply: Save 25% sitewide through November 30.
  • M.M.LaFleur: Save an extra 25% on sale styles with code EXTRA25 in the retailer's extremely rare Unprecedented Times sale, ending November 30.
  • Nike: Save up to 40% on sale styles. 
  • Nisolo: Save 20% on certain men's and women's boots from Nisolo.
  • Outerknown: Save up to 70% on past-season favorites.
  • Parade: Save 30% sitewide with code BI30.
  • SmileDirectClub: Get an impression kit for $12 (normally $59) with code SMILE4GIFTS. Return the kit for a full rebate and six months of free teeth whitening.
  • Soludos: Save 25% sitewide and get free shipping on orders of $75 or more through December 1.
  • SPANX: Save 20% sitewide through November 30.
  • Summersalt: Get $20 towards your purchase, free shipping, and a free face mask and hand sanitizer with code CELEBRATE.
  • The Children's Place: Save 50-70% off sitewide.
  • Toms: Save 35% on your entire order with code PREVIEW in cart.
  • Tory Burch: Save 30% on orders $250+ and get up to 60% off sale styles with code THANKS
  • Ulta: Save up to 50% on makeup, skincare, haircare, and grooming and get free shipping on orders of $35 or more.
  • United by Blue: Save up to 50% sitewide.
  • Vincero: Save 15% sitewide or get 20% off $200+ and 25% off $300+ through December 2. 
  • Zenni Optical: Save 15% on orders $10+, 20% on orders $30+, and 25% on orders $75+ with code BF2020.

Best Black Friday outdoor and fitness sales

  • Alo Yoga: Save up to 70% sitewide through December 1 with new items dropping throughout Cyber Week.
  • Arctic Cool: Save 25% sitewide through December 2 — a rare deep discount from the retailer.
  • Backcountry: Save up to 30% on brands like Patagonia, Arc'teryx, Columbia, Salomon, and more.
  • Lululemon: Save on leggings, sports bras, and men's and women's activewear.
  • Osprey: Save up to 50% with free shipping through November 30.
  • Outdoor Voices: Save up to 70% off select styles.
  • The North Face: Get 30% off select styles through November 30.
  • Theragun: Save up to $150 on Theragun massagers. The brand's TheraOne CBD line is also buy one, get one free.

Best Black Friday travel gear sales

  • Calpak: Save 25% sitewide through November 29.
  • Monos: Save up to 35% sitewide with code EARLYBF2020.
  • Timbuk2: Save up to 50% on during the In the Bag sale.
  • Tortuga: Save 20% when you spend $200 or more, 25% when you spend $300 or more, or 30% when you spend $500 or more.
  • Travelpro: Save 15-20% off most items with certain items seeing discounts of up to 60%. 

Best Black Friday toys, games, and collectible sales

  • Gamestop: Save with the store's 5-part Black Friday event starting now. Console-gaming and PC-gaming gear is on sale, with new deals added every day.
  • shopDisney: Save with the store's early Black Friday events: right now cozy essentials are an extra 20% off with code COZYUP.

Best Black Friday e-learning sales

  • Codecademy: Get 25% off one year of Codecademy Pro with code CYBER25.
  • Udemy: All courses start at $9.99 (90% off their usual price) through November 27.

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