Millions of Brits turning to TikTok or Facebook – for energy-saving tips

Millions are turning to TikTok and other social media platforms for energy-saving hacks. Analysis of the 50 most-viewed hacks tagged “energy saving”, found clips about bleeding radiators gained the most traction, followed by only boiling as much water as you need in the kettle.

The third most-viewed video on TikTok shows drying a bedsheet over a clothes airer by a radiator – while draught-proofing the house, and using a slow cooker, also feature in the top 10.

It comes after a poll, of 2,000 homeowners and renters, found 15 percent are turning to social media platforms for advice on how to cut down on their energy bills – with this rising to a third (32 percent) of Gen Z adults.

And 42 percent of those who look to the likes of TikTok, Facebook, or YouTube, trust any hacks they view, even if they don’t come from experts or professionals.

However, 42 percent of all respondents feel there is so much conflicting advice about energy use, that they are unable to separate fact from fiction.

Energy provider, EDF, commissioned the poll, alongside its analysis of the top 50 trending pieces of energy-saving video content across TikTok, Instagram, and ChatGPT.

The data, collated between October 2022 and March 2023, found the advice given by most people on the platform was mostly founded in truth.

Philippe Commaret, from EDF, said: “There’s a lot of energy saving advice online, and it can be confusing for consumers to know what to believe.

“Although we were pleased that, for the most part, content creators are passing on relatively sound advice, we would urge people to double-check these with a source verified by energy experts, to ensure they are implementing effective energy saving measures.

“Although in most cases giving these tips a try isn’t going to do any harm, some of the hacks suggested will only lead to minimal savings.”

Data from the Energy Savings Trust highlights draught-proofing gaps as the number one way to help reduce energy bills – yet 73 percent of those looking for energy-saving tips online have never tried this method.

Across all adults polled, one in four said they’d be at least somewhat likely to try an energy saving tip they saw online, even if they weren’t sure it would work.

And 32 percent would “try anything” to save money, with 29 percent saying they would take the word of people in the comments who said it worked.

A fifth of those polled, via OnePoll, are also more likely to believe a “real person” than information they get from a larger company.

EDF is encouraging people to monitor their energy usage by installing a smart meter, utilising its Energy Hub for a personalised view of their usage, and checking if they are eligible for The Great British Insulation Schemes.

Philippe Commaret added: “At a time when bills are expected to stay above where they were before the energy crisis, we’re committed to supporting our customers by helping them to identify which energy-saving measures will make a real difference to their bills, and help the nation to achieve Net Zero.”

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