EXCLUSIVE: Pixel United, a gaming firm led by former Discovery, Miramax and Fox exec Mike Lang, is developing a second season of Raid: Call of the Arbiter, an animated series based on a well-established mobile game.
Mobile game Raid: Shadow Legends from Plarium, a Pixel United studio, spawned an animated series last spring. The series debuted on YouTube in May and recently wrapped its first season with 20 million views. Episodes were released weekly, helping stimulate viewer demand and also drive more interest in the game.
As it preps the second season, Pixel United plans to consider extensions like a longer-form digital series or possibly a film adaptation.
'Kensuke's Kingdom' Review: Michael Morpugo's Novel Becomes A Timeless Castaway Fantasy – Annecy Film Festival
"In The Stars" Director Gabriel Osorio On Bringing Patagonian Influences To 'Star Wars: Visions'
“Our enthusiastic, loyal Raid players inspired our team to create this series in the first place, and the overwhelmingly positive response on YouTube has shown us we must create even more content outside of the game,” Lang said in a statement. “We understand there is incredible value in leveraging video game IP across the entertainment industry, and we are looking forward to partnering with streaming services and other entertainment companies to further extend the Raid franchise for mainstream audiences.”
YouTube offered the property a valuable hub, execs added, for complementary elements like behind-the-scenes videos, while also allowing influencers from the video giant’s creator community to drive incremental viewing. No final determination has been made, however, about where Season 2 will be distributed.
Nicholas Day, Executive Producer and Vice President of Creative at Plarium, said the animated series “made gameplay more meaningful while also working as standalone entertainment for anyone.”
Lang has previously held senior exec roles at Fox Entertainment (then part of News Corp.) and Discovery. He spearheaded a deal to buy Miramax from Disney and he then ran the film and TV outfit as CEO.
Must Read Stories
WB Q2 Results Hit By ‘The Flash’, Soft Ad Climate; Studio Says Strikes Have Saved $100M+
Ted Hope On Strikes, Studios & Indie Biz; SAG-AFTRA Election; Picketers Latest
Lizzo Responds To “Outrageous” Sexual Harassment & Discrimination Allegations
‘Days Of Our Lives’ Cast Calls For Change As More Details Emerge Around Co-EP Albert Alarr
Read More About:
Source: Read Full Article